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Power Innovations successfully entered and obtained niche market share in the power management (UPS) with the company’s superior Uninterruptible Power Quality (UPQ) technologies. Many of the company’s current highly visible, repeat customers have standardized on customized versions of Power Innovations’ products, with repeat projects currently in process.
With its focus on power quality, Power Innovations is successfully targeting customers (preferably IT professionals within larger companies and organizations, both potential customers and OEM partners) who understand today’s utility problems and the fact that pure, clean, reliable power is not available from utility companies. Aware IT people understand that they have to take responsibility and action to protect vital equipment and data. OEM partners, particularly those in critical applications, know that perfect power is essential to the proper operation of their equipment.
In a March 2005 article in EC&M Online, Jim Giordano of Square D Co. indicates: “Today’s factory floors usually include a proliferation of sensitive electronics, such as programmable logic controllers, variable-frequency drives, and network communications devices, all of which have led to tremendous gains in productivity. Ironically, however, many of these same electronic devices also contribute to productivity losses becayse of their sensitivity to voltage sags, swells, and transients. To further complicate matters, some of the electronic equipment is also a contributor to power quality problems. What does this mean to the average industrial facility? It means you need to monitor, troubleshoot, and preempt power quality problems now more than ever before.”